Preface

Introduction

PART - I. An Overview of Entrepreneurship

Chapter One: The History of Entrepreneurship : The Definition and Theories
1. Introduction
1.1. The Definitions of Entrepreneurship in the 20th century
1.2. The Theories of Entrepreneurship

Chapter Two: Types of Entrepreneurship, the Choice of Entrepreneurship Styles and Gender and Entrepreneurship
2. Types of entrepreneurship
2.1. Factors that determine the choice of entrepreneurship styles
2.2. Gender and Entrepreneurship: Does it matter?

PART - II. Designing Entreprenurial Skills

Chapter Three: The Entrepreneurial Education: Virtual Learning as a Means to Enhance Entrepreneurship Among Women
3. Correlation between entrepreneurship development and skills which will meet new requirements of societies
3.1. Definition of Entrepreneurial Education
3.2. Multifaceted Characteristics of Educational Programs
3.3. Comparison between E-learning and C-learning (classroom learning)or face to face learning
3.4. Gender and Distance Learning
3.5. Advantages of Online Learning for Women
3.6. Methodologies and Findings
3.7. Case study of Serbia
3.8. Conclusion and Recommendations
3.9. Sample of program Entrepreneurship for Women

PART - III. The Small Business Start-up

Chapter Four : The Entrepreneurship Process: Generating ideas
4. Business Idea Identification and Business Planning - How can we identify business ideas?
4.1. Find small business ideas that evoke your passion and instigate your creativity
4.2. The sources of new ideas
4.3. Discovering and defining a business idea
4.4. Methods for generating ideas
4.5. Creative problem solving techniques
4.6. Making the final decision
4.7. Acceptable risk level
4.8. Financial returns
4.9. The idea development

Chapter Five: Planning a New Business and Feasibility Study
5. The advantages of starting a new business
5.1. The disadvantages of starting a new business
5.2. Feasibility study
5.3. Segments for research of the feasibility study
5.4. The choice of name
5.4.1. Ways to choose a name
5.5. The need for business
5.6. Location
5.7. Market and market analysis
5.8. Setting personal goals
5.8.1. The advantages of setting personal goals
5.9. Identify your goals and write them down

Chapter Six: Business Strategy and Business Plan Creation
6. Making the choice of a business strategy which will be stimulating for employees
6.1. Business plan creation
6.2. The use of Microsoft (MS) Project in entrepreneurship and management for business plan creation

Chapter Seven: Starting a Business
7. Motivational factors of women in making decisions for starting small business
7.1. Business entities
7.1.1. Legal Forms
7.1.2. Legal possibilities
7.1.3. Collecting capital
7.1.4. Management control
7.1.5. Profit and loss distribution
7.1.6. Attractiveness for collecting capital
7.2. Family Support for starting and running entrepreneurial activities
7.3. Five most common mistakes which are made at the start of business

PART - IV. Business Opportunities for Women

Chapter Eight: Home Business
8. Introduction
8.1. Sixteen rules for running a successfully business from home

Chapter Nine: Setting an Office at Home
9. How and under what circumstances should the home office be established?
9.1. Ergonomic conditions not considered
9.2. Setting-up the home office in the wrong place

Chapter Ten: The Future of Home Businesses
10. New market expansion possibilities for small home-businesses
10.1. Alternative possibilities for working from home

Chapter Eleven: Setting up a Business Venture: Key Decisions
11. Re-evaluating your personal goals
11.1. The advantages of re-evaluating your personal goals
11.2. Determination of educational level and the degree of entrepreneurial skills
11.3. Checking your own knowledge and experiences

Chapter Twelve: Appearance and Professionalism
12. How should businesswomen appear when running a business from ho
12.1. Some basic advice for every businesswoman who wants to look good
12.2. Should one work full-time or part-time?
12.3. Advantages of Working Part-time
12.4. Disadvantages of Working Part-time
12.5. Full-time self-employment

Chapter Thirteen: Franchising
13. Introduction
13.1. Defining Franchising
13.2. What is the fee amount and how is it paid?
13.3. Franchising history
13.4. Types of Franchising
13.5. Women and franchising
13.6. Risk takeover and franchise investment risk
13.7. Advantages of franchising
13.8. How can one assure the success of a franchise?
13.9. Franchising contract items
13.10. Choice of the franchising consultant
13.11. Franchise disadvantages
Conclusions and Recommendations
13.12. Case Study: Successful Women in Business

PART - V. Entrepreneurship and the Informal Economy

Chapter Fourteen: Employment in the Informal Economy and Globalization
14. Characteristics of informal economy
14.1. Globalization and informality-transitional countries
14.2. The measurements of informal economic activities ?transitional countries
14.3. Impact of Globalization on gender roles in the future

Conclusion

References